May
7
2008
World’s largest fair trade coffee break on World Fair Trade Day – Saturday, May 10
Author: Robin BrowneThe name of this post is a great title for a great marketing idea care of the Fair Trade Resource Network. On World Fair Trade Day, May 10, the World’s largest fair trade coffee break will give folks the opportunity to do their part to set a new world record for doing what they would do anyway: grabbing a coffee.
Now, this is beautiful marketing for a number of reasons:
1) it’s new
2) it’s easy to do because it’s short and something that people do anyway
3) it’s media friendly for both these reasons
4) if folks want to get more involved, say like hosting an event, the FTRN Website has plenty of info on how to do so
5) it’s the ultimate in social
I’ll be having my coffee at my local Bridgehead!!
