Archive for the ‘Givewaways’ Category

May

16

2008

The Royal Bank is hip…

Author: Robin Browne

Sometimes leaving things to comments just isn’t enough – and this is one of those times.

I got the response below from Michel Savoie to my post about the Royal Bank giving away Asus laptops and felt it deserved its own post:

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Hi! It’s awesome to hear that people like the promo! We do have a few sites up about our Eee PC promo up, and you can find the links on our student blog:

http://blogs.rbc.com/rbcp2p/2008/05/rbc_gives_out_asus_eee_pc_1.html

One of our student bloggers has also done a personal review on what our team has deemed to be “The Wee Eee PC” (in comparison to our 17? MacBooks)… You can find it here:

http://blogs.rbc.com/rbcp2p/2008/05/asus_eee_pc_review.html

Cheers!

Michel
Host, RBC p2p

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Mmm…..RBC…Royal Bank…Cool…..?

Posted in Corporate giving, E-Business, Givewaways, Photo-sharing, Video, social media communications plans | No Comments »

May

14

2008

Would you like a free laptop with that account ma’am?

Author: Robin Browne

Well, any marketers out there who still aren’t sold on "the whole online thing" should take note of the big thumbs up that online communication just got from an unlikely source: The Royal Bank of Canada. Two Quebec tech sources are reporting that, from now until Sept. 13, the bank is giving a FREE Asus Eee PC laptop to every new client (with some conditions). I found out about this from the May 9 episode of Radio-Canada’s great and fun tech podcast, Carnet Techno, and confirmed it on the tech website Branchez-vous.

And here are some key points that confirm for me that the bank is doing this with the Internet in general, and social media, in particular, firmly in mind:

1) one of the conditions to get the laptop is agreeing to pay at least one bill using RBC’s online payment system

2) The Eee PC lets people "log on to Skype or other network and..connect with friends anywhere, anytime."

3) It also let’s people "upload photos and videos and share them instantly on Flickr and YouTube."

Interestingly, I couldn’t find anything about this on the Royal Bank website but, if they’re really going to do it, then, ah, maybe it’s time to switch banks….

Posted in E-Business, Givewaways, Hardware, Photo-sharing, Telephony, Video | 3 Comments »