I talk about the We Are Media Project in the latest episode of my Looking Good Naked podcast (episode #17) but felt it deserved more attention so here it is.
We Are Media is a wiki devoted to becoming a one-stop resource for social media best practices for non-profits. That means it’s being collaboratively created by the non-profit community any of whom can edit it after signing up. We Are Media says its goal is that “the community work in a networked way to help identify the best existing resources, people, and case studies that will give nonprofit organizations the knowledge and resources they need to be the media.” . “…Be the media”….I love it.
Right now the current information is divided into the following categories:
Strategic Track
Module 1: Why Should Your Nonprofit Embrace Social Media? (Or Not?)
Module 2: Thinking Strategically About Social Media
Module 3: Social Media Ready Nonprofit: Dealing with Resistance
Module 4: The Art of Storytelling
Module 5: Engagement Strategy and Skills
Module 6: Considering the ROI
Tools Track
Module 1: Listening and participating in the conversation
Module 2: Sharing Your Organization’s Story in Multi-Media
Module 3: Getting Others To Tell Or Spread Your Story
Module 4: Social Networking
Module 5: Citizen Fundraising
Module 6: Designing Effective Social Media Experiments
Many of the sections are just outlines now with the exception of Module 6 on Considering the Return on Investment. If the ROI section is any indication there is much more great content to come. The section features the following subsections in varying states of completion:
*************************************************************************
Learning Objectives:
To understand the basic definitions of measurement, metrics, and return on investment
To understand how to identify benefits – tangible and intangible – that implementing a social media strategy might provide to an organization’s mission.
To understand how to use qualitative and quantitative information to understand how to improve social media strategy and assess impact.
Key Questions:
What are the benefits, both tangible and intangible, that a social media strategy might offer? What value does our social media strategy provide to our organization or stakeholders?
What type of quantitative and qualitative information do we need to track to measure our success or learn how to improve our social media strategy?
What are the best examples of nonprofits of social media and ROI? What are the best resources to guide our thinking about ROI and Social Media?
Learning Tasks:
Worksheets
Small Group Discussions or Exercises
Resources:
- Primer
- The 2-3 best articles related to the learning goals
- The 2-3 best web sites or blogs to get more in-depth information
- The 2-3 best how-to videos/screencasts
Chris Brogan, 12 Ways to Sell Social Media to Your Boss
Aaron Uhrmacher, How To Measure ROI for Business
Beth Kanter, Social Media Metrics and Nonprofits Wiki
********************************************************************************
If you’ve been looking for some way to get some wiki experience other than Wikipedia, We Are Media is a doubly great resource. Learn about wikis the second best way possible: by contributing to one – the best way is by creating one – and get some great ideas about how social media can help your organization achieve its objectives (maybe by using a wiki).
The project is US-based but the wiki is open to everyone so Canadians are encouraged to join like everyone else. I have already added my two cents to the page on Listening and participating in the conversation.
Beth Kanter who has a great blog on social media for non-profits, curates the wiki and is the one to contact with any questions.
I will be eagerly watching – and contributing to – We Are Media in general, and the best practices resources in particular, to get some examples of what’s working and what’s not in the real world.
Posted in Non-profits, Wikis |
