Chapman is one of social media’s rock stars – almost literally. He has a music podcast, Accident Hash. He also used to do a spot called Six Pounds of Sound for Mitch Joel’s Six Pixels of Separation podcast during one of which he was partying with US west coast recording artists sounding like they’d been friends since birth. He’s a regular on Media Hacks, the podcast started by Joel, a Canadian social media rock star, and featuring Chapman, Julien Smith (Trust Agents, In Over Your Head), Chris Brogan (Trust Agents, ChrisBrogan.com), Christopher S. Penn (Awaken Your Superhero, Blue Sky Factory) and Hugh McGuire (Iambik Audiobooks). He goes to pretty much every social media conference in the world and freely shares what he learns. And, he’s just a warm, friendly guy.
Chapman didn’t tease us with his presentation like he could have: he laid out all 11 content rules that form the heart of his book. For some great insights, sit back, listen….and comment!