Aug
18
2008
Welcome to Episode #17 of Looking Good Naked – Marketing the Social Economy – The ConsciousImages Podcast for Monday Aug. 18, 2008. This week: Looking Good Naked asks the question: should your social media press release be for immediate release?
· Welcome to show #17…4 more to go to 21 and it’s a habit!
· Phone Number: 206-202-6340
· Email: consciousimages(at)gmail(dot)com
· iTunes!!
6 for 6 letter writing campaign for the Congo.
Please join 6 for 6 Facebook group – and write – and encourage others to do so.
The goal is 6000 letters to be delivered at the Consumer and Electronics Show (CES) in Las Vegas, January 8 to 11, 2009.
· No interview this week.
· Teaser for next show: interview with company specializing in social media monitoring.
· This week’s focus We Are Media and the social media press release.
· We Are Media project, found on Beth Kanter’s blog, “is a community of people from nonprofits who are interested in learning and teaching about how social media strategies and tools can enable nonprofit organizations to create, compile, and distribute their stories and change the world.” It’s a wiki that you can join and choose to contribute to in a variety of ways.
· CNW Group released a social media press release tool last Thursday.
· Good points:
o great video explaining the SMPR and why you should add it to your marketing/communications mix.
o Quotes supplied as mp3s. Great for radio reporters.
o Moderated comments right on the release.
o They clarify that the SMPR not meant to replace traditional release. CNW released traditional release with sharing links for del.icio.us, Digg, Newsvine and Technorati that complements the SMPR.
Some great SMPR tips and examples Robin Good at MasterNewMedia who incorporates great info from SMPR creator, Todd Defren of SHIFT Communications and Brian Clark of CopyBlogger.
How do you actually build the SMPR once you have the template? I would do it as a blog post but more info on this to come…
August 18th, 2008 at 6:30 pm
Hey Robin,
Thanks for taking a look at our Social Media Release.
I definitely agree with you about one of the key features of a Social Media Release being the sharing ability, whether it is buttons on the release or ensuring that the content can be easily embedded.
In regards to your comment about comments on our SMR, they can be moderated. They are also opt-in, so that clients not wishing to make use of this feature don’t have to.
However, I feel that the commenting ability is one of the features that differentiates an SMR from a regular old release.
August 19th, 2008 at 12:39 pm
Hi Robin,
Thanks so much for your contribution to the listening module! I’m curious about the ways to listen offline and how they connect to the development of a social media strategy?
BTW, do you have any blog posts on listening?