I just donated $20 to Avaaz.org after getting the email below and watching the video it promotes.

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Dear friends,
The clock’s ticking towards climate catastrophe but this week could buy us some urgently needed time, as the new US President hosts the world’s 17 largest economies to discuss a new desperately-needed binding global treaty on climate change.
Worryingly however, the meeting follows a multi-million dollar lobbying and advertising blitz from the polluting industries. Its aim? To actively disarm, confuse and mislead climate negotiators, the media and the public.
We’re countering it with our own rapid response climate television ad, spoofing the world’s largest oil company ExxonMobil. Even if you haven’t seen the original ads, every negotiator at this week’s meeting has. If we can raise just $100,000 in the next 48 hours CNN and other stations will run our ad on high rotation for the President’s entire climate meeting. With $200,000 we can buy even more airtime and continue this vital campaign at strategic moments. Watch the ad here:

Avaaz Exxon climate change spoof ad

A binding global climate treaty should be a no-brainer: The climate science is clear, and the economic and human rights implications of significant global warming are almost too horrifying to contemplate. But world leaders who want to take serious action face the world’s most determined and richest obstructionists – the fossil fuel lobby, who stand to lose billions of dollars in profits in the face of serious climate action.
Oil and coal companies think they can scuttle our hopes for a strong binding treaty at Copenhagen through sheer force of advertising dollars. ExxonMobil in particular, which this month recorded the largest corporate profit in American history, has been blanketing the airwaves across several continents with claims that their fossil fuel profits are climate-friendly and environmentally sustainable. One ExxonMobil ad was taken off the air late last year in the UK for misleading advertising.
We can’t match the polluting industry’s spend, but we have two things going for us. First, we have the truth on our side, and second, we are an unstoppable global grassroots movement for climate action. Let’s turn the polluting sector’s hundreds of millions of dollars to our advantage. Watch our spoof of Exxon’s ad campaign and donate now to remind the world’s 17 largest economies whose interests the lobbyists really serve:
https://secure.avaaz.org/en/climate_stop_corporate_spin
We are running out of time to convince world leaders to save the planet. The renewable energy and environmental sector is outnumbered 8 to 1 in number of lobbyists. Together, we may not be able to match their propaganda, but with smart campaigning we can scuttle them and push the US and other major economy’s ambition on the global climate negotiations.
With hope,
Ben, Taren, Iain, Brett, Pascal, Alice, Ricken, Graziela, Paul, Paula and the rest of the Avaaz team

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The goal was clear and measurable – raise $100,000 to get the video on TV – and they did just that. Last I loooked they had raised $119,000, the video had run on Washington DC TV, Exxon had responded and the super popular online news source, The Huffington Post, had run a story on Exxon’s reaction. That’s stellar success by any measure.  Here’s part of what makes this video great: it’s short, it’s smart, it’s clear and it’s funny. Yes, it’s also slick but good video doesn’t have to be. It has to have clear pictures and crystal clear audio but it doesn’t have to look professional.

Oh, and lastly, the video also works because it has a big Donate link right next to it that allows easy donation via credit card or PayPal. I have a PayPal account so it took me less than two minutes to donate. This is key because all your great work motivating people to give will come to nothing if they’re frustrated when they try to do so.

4 Responses to “Avaaz shows how creating great video for people to watch can work wonders”

  1. Veronica Says:

    and how whole industries could be all different is in ‘Cradle to Cradle’ (McDonough/Braungart)- the must-read manifesto calling for a new industrial revolution, no longer allowing companies to run with the profits while outsourcing all product-related risks to be carried by society. It’s the handbook for 21st-century innovation thinking – the “old ways” are just no longer acceptable, no matter how much money is behind them …

  2. ??? Says:

    This recorded a piece of me! Eagle Air is a novice looking to be free to stroll all the exhibitions “Life is to learn not to get …”I like this sentence, very healthy outlook on life: You do not get a satisfactory cause; is learned How closer to happiness. You do not get the victory; is to learn how to avoid failure. You do not get the final result you want; that things will not be satisfactory to learn …

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