Jan
10
2010
I’m back and focussed on two things: mobile and measurement.
Accordingly, this is my first post written on my iPhone using the WordPress iPhone app (Search App Store for “WordPress2″).
Great to be able to post from anywhere, anytime but I won’t be doing it much because the iPhone keyboard still drive me nuts!
The app is very user-friendly like 99% of the iPhone apps I’ve tried. I can moderate posts (including flagging spam), write new posts and view and edit pages. And it downloaded faster than other apps which already drop at lightning speed.
I’m focussed on measurement because as social media explodes in popularity there will be more and more pressure to use tools without strategy. Organisations that ensure their social media campaigns are linked to their business goals, have clear objectives and ways to measure those objectives have been met will win.
