I had a cool experience this week that highlighted the power of letting people co-create your content. It was Easter Sunday and I was in Toronto with the family listening to the latest episode of the PR/communications podcast, For Immediate Release, on my morning run.  As usual, something hosts Shel Holtz and Neville Hobson said sparked an idea for an audio comment. So I pulled out my iPhone, dialled their audio comment line (which I have in my Contacts) and left my comment.

That was Sunday.

Knowing Shel and Neville do their show, which has thousands of listeners, every Monday and Thursday, I was eager to hear their Monday show to see if they included my comment. They had.

Let me repeat the key point: I was eager to hear their content to see if they had included mine – the next day. This is a key reason why people love social networking sites like Facebook: they get to co-create content with others and see and share their creations right away.

Are you creating ways for people to co-create your content?  If so, please share by leaving a comment.


7 Responses to “Want people to love your content? Let them co-create it.”

  1. Being Buff: Marketing the social economy » Blog Archive » Co-creation idea #1: invite people to tag themselves Says:

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