I had a cool experience this week that highlighted the power of letting people co-create your content. It was Easter Sunday and I was in Toronto with the family listening to the latest episode of the PR/communications podcast, For Immediate Release, on my morning run.  As usual, something hosts Shel Holtz and Neville Hobson said sparked an idea for an audio comment. So I pulled out my iPhone, dialled their audio comment line (which I have in my Contacts) and left my comment.

That was Sunday.

Knowing Shel and Neville do their show, which has thousands of listeners, every Monday and Thursday, I was eager to hear their Monday show to see if they included my comment. They had.

Let me repeat the key point: I was eager to hear their content to see if they had included mine – the next day. This is a key reason why people love social networking sites like Facebook: they get to co-create content with others and see and share their creations right away.

Are you creating ways for people to co-create your content?  If so, please share by leaving a comment.

Tags:

7 Responses to “Want people to love your content? Let them co-create it.”

  1. Being Buff: Marketing the social economy » Blog Archive » Co-creation idea #1: invite people to tag themselves Says:

    […] is the first follow up to my post,  Want people to love your content? Let them co-create it. that gives great examples of how to do just […]

  2. GDI Downline Builder Says:

    Bounjour. I simply want to observe that what you post here is really nice sharing so I m thinking to post http://www.consciousimages.org/?p=791 on my Facebook profile so everyone can have the opportunity to enjoy.

  3. Alice Lamber Says:

    I don’t even know how I ended up here, but I thought this post was great. I do not know who you are but certainly you’re going to a famous blogger if you are not already Cheers!

  4. bruidstaart Says:

    Hello! I know this is somewhat off topic but I was wondering which blog platform are you using for this site? I’m getting sick and tired of WordPress because I’ve had issues with hackers and I’m looking at options for another platform. I would be awesome if you could point me in the direction of a good platform.

  5. Pasquale Rio Says:

    I’ve been browsing online more than three hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my opinion, if all webmasters and bloggers made good content as you did, the web will be a lot more useful than ever before.

  6. chat Says:

    3.) very nice post, i certainly love this website, keep on it

  7. porno Says:

    Quite interesting to share with good you these articles.I seriously google accumulated considerably using this.Thank you expressing

Leave a Reply