Being Buff: Marketing the social economy

Consciousimages.org evolves as we do. Right now it’s exploring marketing and communications, mostly in progressive companies that are part of the “social economy“. This really just means, “companies that don’t exploit others or their employees to make their stuff”. Social media is perfect for these companies because, as Don Tapscott and David Ticoll say in their book, The Naked Corporation, real social media conversation strips companies naked and “If you’re going to be naked, you better be buff.”

Social economy companies are as buff as they come and, therefore, they look good naked.

Please enjoy and contribute and call us if you think one of our services could help you out.

Robin Browne – Senior Associate, ConsciousImages Communications