Apr
30
2010
Case Study Jam Ottawa 4: embracing twitter, fearing wikis
Author: Robin BrowneI attended another informative Case Study Jam Ottawa tonight and caught three presentations, two of which were most relevant to all who read this blog:
- A win from independent financial advisor Randy Little, who went out on his own with a commitment to doing things differently. Building from the ground up, Randy has built his business by reaching out to the people of Ottawa almost entirely through his Twitter account.
Hear Randy Little talk about building his business with Twitter.
- A fail from Chelsea Edgell about being hired to find an environmentally-friendly way to publish a massive, annual employee job manual and being shown the door when she suggested a wiki might be a better solution than burning 50 CDs.
Hear Chelsea Edgell talk about failing to convince her organisation to embrace collaborative tools.
Randy said that one of the reasons he was on Twitter was because the kind of people he wants to reach are on Twitter. I asked him how he knew who was on and he told me:
- he knows they’re in Ottawa because he searches for people using TweetDeck’s “Tweets Nearby” feature (Randy uses TweetDeck on his iPhone)
- he reads people’s bios and looks for clues in their tweets (i.e. do they talk about owning a house?)
Randy says he follows 2000 people so cut him some slack if you follow him – but he doesn’t follow you back.
Thanks to the Case Study Jam organisers for another good one.
